By Patty Gosselin
Value: an amount expressed in money or another medium of exchange that is thought to be a fair exchange for something; the worth, importance, or usefulness of something to somebody.
There are so many men who can figure costs, and so few who can measure values. ~Author Unknown
It is often said that the value of a thing is only that which someone is willing to pay for it. True. But it must also be noted that value is a highly subjective concept as each individual holds value for a specific thing differently. In our outdoor lighting business, the product we sell is not actually lighting but design, atmosphere, ambiance, safety and security.
As we approach each new lighting project, we try to glean from the client what it is that they value most. Is it the potential for enjoyable evening gatherings of friends and family, or the view of the beautiful landscape they love enhanced and highlighted at night? Perhaps safety is the greatest concern, knowing that falls and missteps are less likely to occur where illumination is placed. These types of values are most definitely priceless in the hearts of the client – and yet we must still agree on the fair “amount expressed in money” in order to fulfill the ideal scenario for them, embracing the closely held value prompting the homeowner to seek out lighting for their outdoor spaces. We create lighting designs to do exactly that.
A monetary investment in your home should always increase its value to you, the homeowner, regardless of the considered return in dollars. If your outdoor areas are re-created with lighting to allow you the pleasure of using the space as you wish, and bring you joy, then ultimately you will be happy with your choice. When you feel confident that the importance and usefulness of this design has value equal to or greater than the money spent, then your expectations have been exceeded and you will enjoy it even more.
We encourage our clients to be clear and honest about what they value in their pursuit of outdoor lighting for their homes so that we may propose to exceed their expectations.
Let us know if we can exceed your expectations by contacting us so we can schedule a consultation.
