I can’t tell you how many times I’ve said that outdoor lighting can make a HUGE difference when trying to sell a home. It’s actually very logical. Lighting creates drama and drama causes reaction. When people see a nicely lit property, they react and it’s almost always positive.
Several years ago a national real estate organization said that professional outdoor lighting can increase the “perceived” value of a property by up to 20%. Think about that for a moment – I said 20%. So that means a nice $400,000 home actually looks like it’s worth $480,000 at night. Now understand that the property value did not change, it just looks like it’s worth more. Potential buyers feel they are getting more for their money.
When a property has great outdoor lighting and night photos are included in the promotion, it is more likely to get a great reaction from prospective buyers. Jan Busse is a local real estate agent in Horseshoe Bay, Texas who makes sure to take evening photos of all of her listings. In this video she explains why she does this. (we didn’t do any of the lighting seen in this video)
If or when you’re thinking about selling your home, you may also want to think about outdoor lighting. It doesn’t take much to make a big impact, so a starter lighting system could do the trick. Then you can also promote the fact that you have professional outdoor lighting!
Contact us here to get your home illuminated and ready to put on the market, and you might want to get Jan to list it for you!
